A Custom Brochure

Not satisfied with the rather generic one that was made for me, I decided to put my skills to the test to make my own. I don’t have a personal copy of a program like Adobe InDesign, as a Creative Cloud subscription is rather pricey, even as a staff member at Huntington University.

I also saw it a challenge to learn the open source alternative Scribus. The best way for me to learn a program is a worth while project. Something important. I’m no dummy, but Scribus took some getting used to. It had a bit of a learning curve, which seems to be common among most open source programs of this type. It was a worth while challenge.

There were a few of key things that were important to this. The first one is that it had to be personal. It had to be about Stephan Hughes, the ministry he is joining, and his part in spreading the Gospel across Europe. There were only 3 graphics used in this entire brochure that I did not design myself! All other photos and graphics I made or took. Not bad.

The second was that it had to look professional. This was a bit of a challenge for me since I have no formal training in design and layout. I just kind of decided to wing it and create the design standards as I went. The third and final thing was that the information had to be simple, yet clear. It was so hard to say so much with so few words. The one the fundraising consultants made had a lot of words that said so little. This had to be the opposite.

The third and final thing was that the information had to be simple, yet clear. It was so hard to say so much with so few words. The one the fundraising consultants made had a lot of words that said so little. This had to be the opposite. Everything had to be clear, to the point, and say a lot with few words. Massive challenge.

I am happy with how it turned out. It can always be better. I don’t do a lot of layout work like this. So some of it still feels like it was done by an amateur (which in some cases I am). But it looks good and gets the point across in what I hope is an engaging and captivating way.

Fundraising brocher 1 1-page001Fundraising brocher 1 1-page002

A PDF of the brochure can be downloaded here.


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